Product Promo Trailer - Charles Schwab

Role: Motion Design

This video was created to introduce Charles Schwab’s newest investing option, Personalized Indexing, to their investing team. Delivered as a personal message from the CEO of the Asset Management department, the objective of this video is to inform and excite the internal team to start offering this new investing options to their clients.

This video has a combination of live action footage captured on green screen, animated overlay graphics, and fullscreen animations. The client requested their animations to be clean, clear, and elegant as so not to distract from the content.

The Big Challenge:

The big challenge for me on this project was to create a spinning DNA helix that represents a timeline of the “company’s DNA”.

The Solution:

After a lot of R&N, I found that by animating two circles around each other in 3D space and connecting them with a connector, was the best way to approach this challenge. By tracking the nodes that were to be the “Call-out” nodes within the timeline, I was able to attach a null and parent the text to the null to align with the node as it rotated with the rest of the DNA strains.

Process